Read Overfished Ocean Strategy: Powering up Innovation for a Resource-Deprived World by Nadya Zhexembayeva Free Online
Book Title: Overfished Ocean Strategy: Powering up Innovation for a Resource-Deprived World|
The author of the book: Nadya Zhexembayeva
Format files: PDF
The size of the: 912 KB
Edition: Berrett-Koehler Publishers
Date of issue: June 2nd 2014
ISBN 13: 9781609949648
Read full description of the books Overfished Ocean Strategy: Powering up Innovation for a Resource-Deprived World:We are living amidst a remarkable transformation. The linear, throwaway economy of today—in which we extract resources, create products, use them, and throw them away like a cheap plastic fork—is rapidly coming to a close. We are, simply put, running out of things to mine and places to trash.
A new economy is being born, one that takes this line and turns it into a circle. Resource scarcity—the overfished ocean—is the reality virtually every company is swimming in. Those managers who deeply understand and master this shift will be able to turn the new reality into disruptive innovation and remarkable competitive advantage.
Overfished Ocean Strategy offers five essential principles for developing products and services for this new reality. A business owner herself, Nadya Zhexembayeva fills the book with examples of companies that are already successfully navigating the overfished ocean. Unlike less-farsighted companies, they are not making “green” products as a sideline for a niche market but rather have made dealing with resource scarcity the central, driving force of their entire strategy. As these innovators ride ahead of the wave, new products, new business models, new markets, and new profits follow. You can join them, or you can be left standing on the shore.
Read information about the authorDr. Nadya Zhexembayeva is a business owner, author, and educator working at the intersection of innovation, leadership, and sustainable growth.
As a business owner, Nadya oversees a group of companies active in real estate, investment, and consulting industries. Her recent client engagements include The Coca-Cola Company, ERG (formerly ENRC PLC), Erste Bank, Henkel, Knauf Insulation, and Vienna Insurance Group.
Until April 2014, Nadya also served as the Coca-Cola Chaired Professor of Sustainable Development at IEDC- Bled School of Management, an executive education center based in Slovene Alps, where she continues to teach courses in leadership, strategy, change management, design thinking, and sustainability. In addition to IEDC, Dr. Zhexembayeva has taught in a number of other business schools, including CEDEP-INSEAD (France) and IPADE (Mexico).
Dr. Zhexembayeva chairs Resourcefulness Advisory Board at OMV, an oil and gas company, and sits on the Advisory Board of Fowler Center for Sustainable Value at Weatherhead School of Management, Case Western Reserve University. She also serves as Vice-President of Challenge:Future, a global student think-DO-tank and innovation competition.
In 2014, Nadya released her second book, “Overfished Ocean Strategy: Powering Up Innovation for Resource-Deprived World.” Together with Chris Laszlo, in 2011, Dr. Zhexembayeva co-authored her first book, “Embedded Sustainability: The Next Big Competitive Advantage,” published by Stanford University Press in the US and Greenleaf Publishing in the UK.
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